Fun Run (10 Week Sweepstakes)
The Creative Team was tasked with a tight deadline for a sweepstakes titled, “The Fun Run”. It was my responsibility to come up with the visual direction, story boards, and desirable prizes for the 10 week ‘sprint’ campaign.
The Inspiration
Immediately, I had the idea to adapt the iconic 70’s tennis player, Bjorn Borg to our KinderCare Building Block characters in an adorable adventure to the finish line.
